What is China Ready & Accredited?

China Ready & Accredited is a training and accreditation standard for companies targeting Chinese consumers. This assures Chinese consumers of a benchmarked level of service quality when engaging with product and service providers outside China.

Blue Mountains Hospitality Consulting and China Ready & Accredited®

Blue Mountains Hospitality Consulting (BMHC), a division of Blue Mountains International Hotel Management School (a member of the global Laureate network), has a global Master Licence Agreement with China Ready & Accredited ® (CRA) to conduct face to face training and accreditation for the hospitality sector.

China National Tourism Administration, as well as leading commercial education and industry organisations in China, including UnionPay International, officially endorse this comprehensive CRA program. CRA is recognised and approved in Australia by the Australian Competition & Consumer Commission (ACCC) and the National Tourism Quality Assurance Scheme (T-QUAL).

The ‘In China’ marketing benefit is that CRA accreditation signifies to Chinese travel operators and independent travellers that your business understands, respects and agrees to act in accordance with the principles of the new China Tourism Law and high industry standard relevant to your country.

Find out more about China visitors by reviewing the Blue Mountains Hospitality Consulting compiled top 10 insights document.

Individual China Ready & Accredited® Training

BMHC offers a full day face to face training session for individuals based on comprehensive CRA content delivered in a distinctive and engaging animationstyle developed by one of China’s most internationally awarded creative directors.

Participants will gain an understanding of Chinese culture, lifestyle, politics, history and economic development. The training focuses on respect for cultural sensitivities, dos and don’ts, business and social engagement, regional diversity, language and the ever-changing expectations of Chinese consumers.

Participants that successfully complete the full day training are officially registered with CRA and receive a China Ready & Accredited ® Individual Member certificate with the individual’s name printed in both English and Chinese. This individual accreditation is ‘portable’ and can be used by the named member when seeking employment with CRA businesses across the globe.

Business China Ready & Accredited®

A pre-requisite for a business becoming China Ready & Accredited ® is that a certain number of individual staff at a particular location/property must have CRA Individual Member accreditation.

The business is also required to provide evidence of standard statutory documentation such as registration, legal compliance, public liability insurance, complaints handling procedure and codes of ethics and conduct, which demonstrate globally consistent ‘best practice’ criteria focused around safety and consumer protection.

Basic and helpful customer information should be translated into Chinese. Upon satisfaction of the Quality Assurance requirements, the qualifying business is formally recognised as a CRA Company Member and granted a Business Accreditation Certificate, along with a non-exclusive, non-transferable license to use the CRA Certification Trademark and the separate China ‘Six Sector’ Standard Trademark identifying the relevant sector of accreditation.

Contact the Blue Mountains Consulting Team

For further information about this, or any other aspects of Blue Mountains Hospitality Consulting Services, please contact us by email at: consulting@bluemountains.edu.au 

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